It all sounds like it makes sense, but when you ask something like “what is a mission and how is it different from the company values?”, things become a bit fuzzy.
The book talks about the four principles Jack had when he was the CEO: “In brief, the four principles are about the importance of a strong mission and concrete values the absolute necessity of candor in every aspect of management the power of differentiation, meaning a system based on meritocracy and the value of each individual receiving voice and dignity.” I want to know what he did differently back then. I used to remember GE being a great company when I was a kid and now things sadly are different. I read this book because it was written by GE’s CEO, Jack Welch, from the 1980s and 90s, who passed away in 2020.
